Yahoo Sports and Cameo team up to bring celebrity power to Yahoo Fantasy
Fantasy football is full of trends and traditions. Draft weekends in exotic locations. Clever last-place punishments. Group chats that pop off in the fall.
One new trend that's gaining steam is using Cameo to get celebrities to announce fantasy football league draft orders. Fantasy football is the fastest-growing occasion on Cameo, with a more than 300% increase in related orders from 2023 to 2025*. In addition, fantasy football buyers on Cameo are among the platform's most loyal, with a 50% higher repeat purchase rate than buyers in other categories*.
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Yahoo Sports and Cameo are teaming up to grow that trend even more this season. Fans now have the ability to book personalized videos from their favorite stars on Cameo directly within the Yahoo Fantasy experience. Here's how it works:
A Cameo button is featured on the home screen and draft tab of the Yahoo Fantasy app, as well as in the game home on the Yahoo Fantasy website.
When fans tap on the button, they'll be able to book a celebrity on Cameo to announce or pick their league's draft order.
Once the personalized video is ready, it will be available for every league member to watch on the Yahoo Fantasy app and website.
Through the integration, commissioners and their fellow league members can order a Cameo video seamlessly and then share and watch it directly within the Yahoo Fantasy experience.
"The draft is always one of the most fun days of the fantasy football season," said Jarrod Schwarz, General Manager, Yahoo Sports. "This partnership with Cameo aims to make it even more special, helping fans turn something as simple as a draft order into a memory their whole league will be talking about for years to come."
"Over the past five years, we've seen tremendous growth in the amount of fantasy football leagues choosing Cameo legends like Bruce Buffer, Ray Lewis, and Brilliantly Dumb to help select their draft orders," said Steven Galanis, Cameo Co-Founder & CEO. "Through our new partnership with Yahoo Sports we'll be able to help more leagues than ever have a magical moment guaranteed to blow up the group chat and get the season kicked off the right way."
Fans can sign up for Yahoo Fantasy football here.
* Internal Cameo data
